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About a decade ago, I found myself on a call with representatives of Wells Fargo and Vantiv, attempting to increase the authorization rate for one of my clients. Vantiv, which would later go on to acquire and take the name of Worldpay, a British payment processor, was sponsoring payments for my startup, Balanced. Wells Fargo is a […]
In 2023, just four merchant processors (aka payment processors)—Fiserv, Global Payments, JP Morgan, and Worldpay—were responsible for 75% of the merchant processing volume in the United States1. But that is changing thanks to a new breed of digitally native vertical payment processor (a “DNVP”)2 that has emerged over the last 15 years (e.g., Adyen, Braintree, Checkout, […]
When evaluating potential agencies, consider their expertise in various aspects of branding and design.
The concept of a multi-brand system has gained traction, allowing businesses to manage various brands.
A well-defined statement helps participants focus their creativity and ensures everyone is on the same page.
When everyone understands and believes in the shared goal, they are motivated to work cohesively.
Putting the customer at the core of your product development ensures relevance and resonance.
Students must be equipped with the skills to navigate the digital world effectively, including using computers.
